About
Swaras’ is a music album concept incorporated with a vision of recording and preservation of definitive arts music especially ‘Ragas’.
Ragas of Indian Classical Music belong to ancient treasure of Vedic Philosophy. Its been said that Indian Classical Music and its compositions are found to have a deep positive effect on mind-body systemand also have the potential to awaken the otherwise dormant faculties.
Indian Classical Music is a treasure to the world not just in the form of information or knowledge but also in form of connecting oneself with therapeutic benefits of ragas to mind-body, society as a whole.
Philosophy
Swaras is an amalgamation of two words as SWAR (Musical Note) + RASA (Emotion). Every Indian Raga has an associated Ras with it means an emotion. Swaras Album concept is to preserve these neat emotions of Ragas merged with style of artist, their instrument or voice.
India is a territory of talent, the ones who spend generations and thousands
of years to carry on a particular value of art and pass it to next generation via ‘guru shishya’ method. It’s also a fact that only a handful part of lucky ones gets the chance to present their music forward and substantial part of this community stays isolated and dies with their talents inside them and sometimes starves too. One more point is that classical styles, skills are so enormous in representation, technique, variations that they hold their various specialties, historical treasure and value.
Various relative factors are also lack of education, communication gaps and
value system that never allow these ineffable talents to communicate us somehow. The gap gets too wider and unbridgeable at times when promoters are only centered on TRP and glam etc. This creates a need of a bridgeable and dedicated concept that could maintain and serve this value. Swaras emerged as a dedicated concept to bridge this need among the masses.
Goal
Swaras album concept is a pure effort to bring classical music to the masses, record and preserve the aesthetical values and variations. Get these talents heard to the masses, connect them to platforms and promotions and also generate royalty for them.
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